Avocado producers say India, Thailand, Japan the next big growth markets
They are a staple of breakfast plates across the country but international buyers say West Australian avocadoes are being put to significantly different uses overseas.
A recent trade mission saw overseas retailers and importers visit the state's South West to explore the work of local farmers and suppliers.
Last financial year, Western Australia produced a record volume of more than 65,000 tonnes of avocados, representing 44 per cent of the total volume grown in Australia. Among the 15 visitors on the Inbound Trade Mission was Saurabh Raina, a representative of India's largest retailer.
"India is new market for Australian avocados. I think the customer recall has been fantastic but there's a lot more that needs to be done to understand the market," Mr Raina said.Mr Raina said since the free trade deal between Australia and India began, a lot of time had gone into educating consumers about the product.
"It's a very versatile product, you can make it sweet, a little bit spicy, that's good for the Indian palate," he said."Indians are mixing milk with a little avocado, putting some toppings on and making milkshakes."
The Indian retailer was among importers from Thailand, Japan and the Middle East who visited producers and packers in Donnybrook, Manjimup, Pemberton and Busselton.
According to Avocados Australia, market access in Thailand and India has increased over the past 18 months, while exports to Japan were up by 226 per cent last financial year.
West Australian director for Avocados Australia Brad Rodgers said the trade mission was a way of continuing that export growth.
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